where。|| A shop filled with passions and dreams--- XINLELU.COM boutique, Shanghai ||

在一個愉快夏日夜晚, 我很幸運被邀請到好朋友的新店XINLELU.COM boutique的開幕派對。這家店位於很有上海特色的陝西北路上, 靠近南京西路商圈。這是她們的第二家店, 而第一家店則比較像是showroom, 加上有一個很有特色的花園很適合舉辦派對跟展覽活動等。我很欣賞他們推廣品牌還有和顧客互動的方式。他們舉辦的活動都帶有各種文藝的氣息, 大家投其所好的也可以在活動裡交到好朋友。就像店裡面所賣的商品都來自不同的文化背景, 但卻都有著一樣的好品味與對設計的熱忱這樣的共同點。

At a beautiful summer night, I was invited to my dear friends shop opening night, XINLELU.COM boutique. It was located in a very sentimentally street in Shanghai Nanjing West Rd area. It's their 2nd store in shanghai, the first one is more like a show room, quite private with nice garden that can hold those lovely exhibitions and parties. I love how they establish their brand and interact with customers. All the event they hold are filled with cultures and stories. Just like the clothes and accessories they sold are from different designers who have different culture background but yet share great tastes and passionate dreams.

 

XINLELU.COM, BOUTIQUE 

陝西北路414號, 靠近北京西路

414 SHANXIBEI Rd (close to BEIJING XI Rd) 

還記得那一晚的派對整個大爆滿, 雖然很熱但玩得很盡興。裡面除了有現場DJ之外, 還有一位美麗的外國插畫家Baiba Ladiga替大家留下美麗的倩影。當然, 一定少不了讓女生心花怒放的可愛杯子蛋糕跟好喝的雞尾酒 （檸檬茶＋伏特加, 好喝又清爽）最加分的是讓我們愛不釋手的小鬍子吸管！

The opening party I attended was great fun. Live illustrator, Baiba Ladiga,  and DJ makes the little shop fill with energy. Pretty cup cakes and cute mustache straw cocktail (yummy lemon tea with vodka) drove us girls crazy.

我的好朋友, 包管XINLELU.com品牌市場營銷還有部落格“School of Indie" 的, Yilei Wu（右）

My dear friend and works for XINLELU.com as media/marketing and "School of Indie" Blogger , Yilei Wu. (right)

創辦人, Jillian Xin (右）

The founder, Jillian Xin (right)

那晚的dress code是”盛夏色彩“, 所以我跟我妹就穿上鮮艷的色彩還有小短褲～當晚我看到好多像是街拍圖片上的亮眼造型, 尤其是”美背女孩“還有那件好可愛的夏日水果襯衫。

The theme for the night was "summer colors", so me and my sister went bold colours with shorts. There were also lots of people dress up very cool and stylish. Especially the sexy back girl and the cute fruit shirt!

Here comes the photographer of the night, Recheal ! Thanks for the photos babe.

這復古的女孩是那晚的攝影師, 辛苦你了Recheal !還要感謝你提供的照片～

 

對我來說這不僅僅是個好玩的派對, 對於他們所營造的氣氛也讓我十分感動。感動他們為了完成夢想所花費的心血與精力, 更重要的是把夢想腳踏實的的去付諸行動。除此之外, 這家店也成了其它擁有共同夢想的朋友們一個很大的動力與鼓勵, 就像是告訴我們：只要你相信你能做到, 整個世界都會幫你達成目標！

I wasn't only had a great night with dear friends, but also felt encouraged by the things they have done. Wondering in the shop makes me appreciate every bit of work and effort they have put into this dream, and made it come true. Not only that but also bring people who share the same passions together, encourage us dreamers step out. I must say, it's not just a shop, it's a great inspiration telling you: If you believe you can make it work, the whole world will help you.

ps. 是的, 我把頭髮剪掉了～就是想用幹練的短髮來迎接人生的新目標！yes, I cut my hair short, so I can be/ look slightly tougher to face my new challenges!

THANKS FOR READING! xx

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