巴黎是一個很會說故事的城市, 從夜晚巴黎鐵塔下的浪漫華爾茲到莎士比亞書店裡的偶遇, 多少旅人是為了這城市說出的愛情故事/優雅女子而前往朝聖。 在街上, 老式的百貨/ 零售小店已經不能滿足現代人的渴望與需求。尤其在歐洲, 你會賣東西已經不重要了, 你需要會說故事; 說對生活美好憧憬的故事。所以現在在巴黎, 那句名言應該已變成, ‘如果我不在咖啡廳, 我就是在去往concept store的路上。’
Paris, a city that is good at telling stories. From romantic waltz under the Eiffel Tower, to bump into the love of your life in Shakespeare & Company, how many of us visit this city just because of its love stories and those slim elegant women. On the street, traditional department store and retail shops are not enough to satisfy modern customers' need and want for better lifestyle. Especially in Europe, you have to be a better story-teller than a ordinary shop assistant. So I guess now in Paris, the saying is become like this: ' “When I’m not at the coffee house, I’m on the way to the Concept Store.”
巴黎有兩家十分知名的概念店 （Concept Store）一個是走在時尚和潮流尖端的Colette, 另一個就是引領生活潮流美學的Merci. 由著名法國童裝Bonpoint的創辦人Cohen夫婦創辦的買手概念店在2009年開幕。把時尚結合慈善是Merci最吸引人的點, 也是為什麼店名是法文中"謝謝"的意思。來這裡消費不僅能幫助他人, 還能降低購物的罪惡感（笑）; 人人都能盡點心意當個無名英雄, 這不是一舉數得嗎？
There are two popular Concept Stores now in Paris, Trendy Colette and Tasteful Merci. Opened in 2009, by Bonpoint's founder Mr& Mrs Cohen. Merci, the buyer Concept Store is well known for its Fashion x Charity. It also why the shop called Merci (meaning Thank you in French) because things you buy in the shop, they donate part of the income to the charity, that makes every customer an anonymous hero and lower our guilt while we shop ( hahaha, isn't it fantastic! )
這家店吸引人的點不僅僅只是慈善, 最大的魅力還是整家店營造出來的氛圍。跟一般商店不同的地方, 它會跨界透過與設計師/藝術家的合作, 打造出每季不同的形象概念, 然後有相關的主打商品圍繞著主題販售。這保證了你每次來這家店不但有新的商品也會有新的心情。（就連他們門口的招牌小紅車也會因為不同的形象有不同的裝扮, 我們那時候去是跟另一個品牌SWILDENS合作, 所以走印第安風的小紅車上插著好多飛鏢）
It's definitely not the charity part attract us, the biggest charm is from the atmosphere it create in the shop. Unlike other stores, it makes the whole space like an art exhibition by changing installation every month and cooperated with well known artist and designers. The concept will be all over the store with display and the things they sell. So that's guarantee that every time you visit, there must be something new and refreshing. (Also for their iconic RED CAR that park in the front of the shop. Last time we went, there is a cross over with a brand called SWILDENS, so the car was decorate with lots of darts, super cute! )
有著三層樓的寬敞購物空間, 從服飾家居到設計師作品什麼都有, 生活品味縮影隨處可見。累了還可以到像是圖書館的一樓咖啡廳, 或是二樓沙發區稍作歇息。其中我最愛的還是地下一樓的生活小物區。有簡單設計但品質極好的生活用品, 也有設計特殊的有趣小物, 每樣都想去感受質感或是把玩一番。在這層樓可以看到一家人圍著一樣東西發想其用途, 笑聲不斷, 整個挑高的優雅空間頓時溫馨了起來。
With three floors shopping space, from housewear, home deco to fashion designer brands, covered with tasteful and playful stuffs. If you feeling tired while you shop, there is a library-like cafe on the ground floor and a sofa area on the 1st floor. My favorite spot is the lower ground floor that is full with fun little things and quality home products, all of them makes you want to touch, feel and play. You can definitely hear laughter in this floor, just like the family I saw, who were beside a display desk and brainstorming what can the object do. That made the whole space so homy and cosy.
那天我們是週六的傍晚, 接近他們打烊時間前往的, 裡面還是十分多人。許多都是一家大小一起前往, 其中還有不少穿著十分有型的人。 站在一個角落看著這些時髦的人們也是一大收獲。下次的巴黎之旅一定會再度光顧Merci, 並且要留個大半天給它, 優雅的在樓下咖啡廳裡看書看人收集好品味。
The day we went was Saturday afternoon, just before it closed, but the shop is still packed with people. Quite a lot of them are families, some of them are really chic and stylish. Just stand or sit in a corner and watch those people passing by is quite enjoyable in Merci. Next time I am definitely going to spend whole afternoon there, drinking tea in the cool kids cafe and collecting parisian taste.
想要前往的你們可以先上官網或是Facebook看看近期合作的品牌或藝術家是誰。最近一整個月的是和園藝師David Jeannerot打造的夢幻小花園~“ LES MAUVAISES GRAINES ENVAHISSENT MERCI” (咦！小紅去哪兒了？）
If any of you is interesting heading there, do check their website or Facebook for a heads up what's going on in the store. Now in April, they are having gardner David Jeannerot's fancy little garden called “ LES MAUVAISES GRAINES ENVAHISSENT MERCI”. (but where is the iconic lille RED? )
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